Online Reviewers’ Motives and Corresponding Abilities in Posting Electronic Word-of-Mouth：A Metacognition Perspective
博士 === 元智大學 === 管理學院博士班 === 104 === The current study was divided into two stages. An in-depth interview on 12 participants was employed in the first stage, with the grounded theory adopted to locate which motivation affected the metacognition of announcers of electronic word-of-mouth, to explore su...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gn6s3q |