The Development Trajectory of Customer Relationship Management Literature
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 104 === This study collects the literature of customer relationship management from Web of Science (WOS) database and adopts the main path analysis to explore the development trajectory of customer relationship management. We use the Global Key-Route main pat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63028954717595715725 |