Investigating the Impact of Website Ethics on Customer Behavioral Intentions

碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 104 ===   This study aims to examine the impact of trust in e-commerce on consumer perceptions regarding the ethics of online company, and to understand the influence of perceptions regarding the ethics of online company on trust and behavioral intentions. Ra...

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Bibliographic Details
Main Authors: CHIA-WEN CHANG, 張嘉文
Other Authors: Hua-Hung Weng
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/k2q7vb