Investigating the Impact of Website Ethics on Customer Behavioral Intentions
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 104 === This study aims to examine the impact of trust in e-commerce on consumer perceptions regarding the ethics of online company, and to understand the influence of perceptions regarding the ethics of online company on trust and behavioral intentions. Ra...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/k2q7vb |