Marketing Strategy for Traditional Cultural Creativity Industry: "A-YUAN" as a Case Study
碩士 === 真理大學 === 音樂應用學系碩士班藝文產業經營與管理組 === 105 === Culture and creativity are the core values of cultural and creative industry. As globalization has affected the whole world, the Taiwan government, following new trends in culture and creative industry, expects to promote Taiwan’s traditional industr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kjs7ja |