The Influence of Brand Positioning , Service Quality on Customer Repurchase Intention:The Case of PXmart in Taiwan
碩士 === 國立中正大學 === 企業管理系研究所 === 105 === Abstract At today’s heavy-competitive environment , a enterprise must considers what is its target customer first before launching a product. Brand-positioning is decided by both the company's products(or services) and the company's image . It combi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8tef3m |