Facebook E-WOM intention: A perspective of social exchange theory and social support theory.
碩士 === 國立中正大學 === 資訊管理系研究所 === 106 === Today, social media is a major communication medium for online users. Along the use of social media, electronic word-of-mouth (EWOM) is a common user behavior. Facebook ranks at top one social medium where the posts on food and dining ranks at top 5 topics. To...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2ays5a |