An Exploratory Study Of Consumer Behaviour in Music Festival .
碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 105 === The market of live music performance keep expanding, which is related to the growth of the experience economy. Given the situation, many artists and record brand are more dependent on earning from live music performance, which include concerts, touring and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64pnnt |