The Influence of the Netizens’ Commentaries in Online Articles on the Purchase Intension of Consumers– The Moderator of Paid Poster Being Disclosed
碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 105 === Due to the rapid development of Internet, consumers rely on E-WOMs to do pre-purchase search rather than rely on traditional WOMs search. E-WOMs is also the most influential factor to the buying intension of consumers. In order to affect consumer’s buyi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/9w2dnf |