Online Impulse Buying Impacted by Watching Game Streaming: League of Legends
碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 105 === Streaming has became the source of information for modern people because of its variety of themes and types of different streaming channels that create many viewers. The popularity of the mobile device allow streaming to fill the viewer's every short b...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/6w392w |