The Investigation of Branding Models on a Culture Base

碩士 === 國立中正大學 === 企業管理學系碩士在職專班 === 105 === The essay originated from cultural approach branding concept by going through the data gathered and cases studied. The brand structure has been completed on a cultural base from further interview with feature research. The three category have been concluded...

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Bibliographic Details
Main Authors: CHAN,YI-CHIA, 詹益嘉
Other Authors: CHUANG,SHIH-CHIEH
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/8w6493