網站品質、人格特質與享樂動機對線上衝動性購買之影響
碩士 === 國立中正大學 === 資訊管理學系碩士在職專班 === 105 === Online shopping has been growing rapidly, there is growing evidence that Online impulse buying is in the account of a considerable propotion in existing retail market, which has been the focus of researchers. This study reports that examine how website qual...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22mv9a |