Analysis of Factors Affecting Continuous Use Intention of OTT TV APPs

碩士 === 國立中正大學 === 資訊管理學系碩士在職專班 === 105 === With the rapid development of the Internet and the rise and popularity of smart phones, the OTT video service now can provide stable quality of information for users and also change their viewing habits. The service brings convenience to users that they can...

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Bibliographic Details
Main Authors: CHENG, TING-FANG, 鄭婷方
Other Authors: ROAN, JIN-SHENG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/x7872n