Store and Brand Image of Cultural and Creative Industry-A Study on LIULIGONGFANG
碩士 === 長庚大學 === 商管專業學院碩士學位學程在職專班經營管理組 === 105 === The purpose of this research is use customer’s background variables to find out that visited LIULIGONGFANG’ type of customer. We use store and brand image to explore customer’s view of LIULIGONGFANG and analysis differences of this two variables in d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3w56c9 |