The reluctance of Vietnamese in online payment

碩士 === 長庚大學 === 商管專業學院 === 105 === Vietnamese consumers have embraced online shopping but appear reluctance to use online payment. This study is an exploratory on online payment in Vietnam. In this study, we investigate the factors are measured by cue-based trust and perceived risk that influencing...

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Bibliographic Details
Main Authors: Nguyen Thi Khanh My, 阮氏慶明
Other Authors: G. Y. Liao
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/t9f55f