Kano two-dimensional Quality Model Applied to Wine Research on Consumer Behavior
碩士 === 中華科技大學 === 經營管理研究所 === 105 === This study combines Attractive Quality Theory and method of means-end chain (MEC) to questionnaire analysis approach to wine and key of two-dimensional quality model. By explaining differences demand created by multiple properties, and how to meet a variety of c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47531138410425940954 |