A Study on the Bank of Service Quality and Customer Satisfaction - Taking Mega International Commercial Bank for Example
碩士 === 中華大學 === 科技管理學系 === 105 === The aim of this study is to discuss quality improvement strategy, using the Taiwan Customer Satisfaction Index (TCSI) model, the method of analysis of the Importance- Performance Analysis (IPA), and Partial Least Square methods (PLS) analysis tool for bank cust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zd8f55 |