A Study On The Effect Of Promotional Activities And Brand Image On Consumers’ Purchase Intention – UNI-President's Milk Drinks As Example
碩士 === 中華大學 === 科技管理學系 === 105 === Taiwan is a mature market for the milk beverage industry. The milk processing methods of different companies all aim for each other's differences and profitability, at the same time paying great attention to consumer needs. Continuous improvement on the qualit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8wqa6q |