The Crucial Factors that Influence Consumers’ Purchase Intention on Fishery Products – A Comparison between Physical and Virtual Channels
碩士 === 中華大學 === 企業管理學系 === 105 === Sales mode of traditional fishery products is based on a supply chain: consumers purchase the products in supermarkets or traditional fish market after the products being sold and resold by wholesalers and retail traders. However, due to the rapid development of mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zfkgae |