A Study of Customer Loyalty Towards Credit Cards in Vietnam’s Commercial Banks
碩士 === 中華大學 === 企業管理學系 === 105 === The objectives of this study were to understand customers’ loyalty towards credit cards issued by commercial banks in Vietnam. The report from Lin et al. (2008) shows that the number of credit card holders has increased by more than 300% since 2004. There are about...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q22h47 |