The study of purchase factors which influence consumers used "Smart Phone"

碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 105 === This research is based on consumer who uses smartphone, the main purpose is to discuss the factors that affect consumers'' use of smart phone then provide the data as a reference for marketing. This study is based on the theory of consum...

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Bibliographic Details
Main Authors: Ying-Shan Li, 李映姍
Other Authors: 黃健民
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/k6z26c