The Effect of Consumer’s Voluntary Automobile Insurance Awareness and Product Involvement on Purchase Intention
碩士 === 正修科技大學 === 金融管理研究所 === 105 === In this study, firefighters were used as the research subjects. We want to explore whether it is due to reasons of work and deep cognition of the seriousness of the loss of traffic accidents, those reasons affect their automobile insurance awareness, involvement...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/286rwk |