A Study of the Relationships among the Experiential Marketing, Experiential Value, Customer Behavior Intention and Customer Loyalty- A Case of Chain Drugstore in Kaohsiung
碩士 === 正修科技大學 === 經營管理研究所 === 105 === With the rise of living standards among nationals and consumer awareness, products of mass customization no longer suit consumer preferences. Instead, products withemphasis onpersonal tastes, experiences and values have gradually gained popularity. Under the inf...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2eer4q |