The Effects of Negative Word of Mouth, Store Image, Customer Satisfaction and Customer Loyalty on Repurchase Intention - A Case Study of Taiwan and Thailand's Convenience Stores

碩士 === 正修科技大學 === 經營管理研究所 === 105 === Due to the fastest-growing economies in the world, convenience stores have become the major shopping channel for consumers needing a quick and easy product or service. This leads to an improvement in the quality of people's lives. However, it's highly...

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Bibliographic Details
Main Authors: CHAEMCHAMRAT, SUNISA, 林素麗
Other Authors: CHOU, HSIU-JUNG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/z896rc