The Study of the Marketing Strategies of Applying Social Media to the Government

碩士 === 中臺科技大學 === 文教事業經營研究所 === 105 === The object of this study focuses on applying social media to the marketing strategy of governmental agency, understanding the staff members’ feedback of applying social media includes Facebook and LINE to the current marketing strategy of governmental agency,...

Full description

Bibliographic Details
Main Authors: LIU, CHUN-HUNG, 劉駿宏
Other Authors: LIN, HAI-CHING
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/qnys23