Using the Aesthetics Lifestyle to explore the female Consumers'' preference for the appearance of different types of cars

碩士 === 中原大學 === 企業管理研究所 === 105 === Global automotive markets have reached the new high point in 2015, and the best car selling area is Asia and the United States around the world. Edmunds.com survey shows that nearly 41% of luxury cars in the United States were bought by women in 2016, which is 37%...

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Bibliographic Details
Main Authors: Yu-Hsin Chen, 陳毓芯
Other Authors: Ching-Yi Chen
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/77erpf