A Study on the Factors of Consumers’ Online Purchase Intention - The Moderating Effect of Source Credibility
碩士 === 中原大學 === 企業管理研究所 === 105 === With the development of online shopping getting faster and faster, the frequency of online purchases and the number of online shopping consumers keep increasing, which shows that the money spent on the online market will only get higher with time. In terms of on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5jb2ek |