The Influence of Internet Phenomenon`s Endorsement on Consumer Brand Association
碩士 === 中原大學 === 企業管理研究所 === 105 === Along with the booming development of the internet, various “internet phenomena” come into place. The phrase “internet phenomenon” is a new one, representing high popularity on the internet. Sometimes their exposure rate is so high that enterprises are attracted t...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/ts72js |