The Influence of Internet Phenomenon`s Endorsement on Consumer Brand Association
碩士 === 中原大學 === 企業管理研究所 === 105 === Along with the booming development of the internet, various “internet phenomena” come into place. The phrase “internet phenomenon” is a new one, representing high popularity on the internet. Sometimes their exposure rate is so high that enterprises are attracted t...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/ts72js |