The effects of the Blog’s eWOM credibility and destination image on intentions to vacation travel-Using vacation lifestyle as segmenting variable

碩士 === 中原大學 === 國際經營與貿易研究所 === 105 === With changing life styles comes competition and pressure. In order to pursue quality of life, sightseeing, leisure, and entertainment have become the channels for the majority of people to ease their daily pressure. People tend to search for information through...

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Bibliographic Details
Main Authors: Chia-En Lee, 李佳恩
Other Authors: Yi-Rong Lu
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/dk5gny