The Influence of the Consumer’s Attention from Different Visual Cues of Women Bags’ Product Information and Banner Advertisement effects.

碩士 === 中原大學 === 文創設計碩士學位學程 === 105 === Using different visual format to reinforce the message in online shopping interface can affect consumer confidence in choice and enhance their buying decisions. We should draw consumers attention and target their interest to interfere their consuming behavior....

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Bibliographic Details
Main Authors: Lai-Sha Yip, 葉麗莎
Other Authors: Yi-Ting Huang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/57473080861934549261