The Impact of Perceived Value, Brand Image and Word-of-Mouth on Purchase Intention of Handmade Soap

碩士 === 崇右技術學院 === 經營管理研究所 === 105 ===   News about tainted shower gel and shampoo are constantly being reported. Cleaning supplies often contain a variety of chemical additives. Harmful to human health and the ecological environment. Handmade Soap emphasizes natural and non-toxic. It is a commodity...

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Bibliographic Details
Main Authors: CHU, CHI-CHEN, 朱姬真
Other Authors: CHIU, CHIH-WEI
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/90518947718050850518