Using Balance Theory to Explore the Establishment of Buyer-seller Relationships
碩士 === 健行科技大學 === 企業管理系碩士在職專班 === 105 === The issue of buyer-seller relationship has been studied in industrial marketing. However, prior research mostly focused on a dyadic point of view, implicitly assuming that the new allied partners are in isolation. In fact, firms are embedded in their own net...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b9bxhj |