The Influence of Online Word of Mouth on Readers'' Reading and Purchase Intention, Involved as Interference Variable - A Case Study of Taoyuan City''s Junior High School Students
碩士 === 健行科技大學 === 國際企業經營系碩士班 === 105 === Since the popularization of the internet, people''s access to information has been significantly changed, especially today''s junior high school students, as digital natives; their degree of involvement in reading and the e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9mqhkv |