Key Factors Affecting Tourist Perceived Value of Buying– A Case Study of Taiwan’s Red Coral

碩士 === 健行科技大學 === 國際企業經營系碩士在職專班 === 105 === AbstractMany local and international tourists do not have deep knowledge of Taiwan’s precious red coral, resulting in frequent undervaluation of Taiwan’s red coral internationally and constant oversight of the existing advantages of Taiwan’s red coral as a...

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Bibliographic Details
Main Authors: pingtang Cheng, 程炳棠
Other Authors: Ke Wu
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/m635g7