A Cross Level Analysis of Brand Engagement on Purchase Intention in Travel agency Web Site
碩士 === 健行科技大學 === 國際企業經營系碩士班 === 105 === With the rise of online information transparency, travel websites have become important platforms for planning itineraries and searching for travel information. When interacting with travel websites, users can not only obtain the information they are searchin...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/uekgh4 |