Effects of Smartphone Brand Image and Brand Interest in Purchase Intention
碩士 === 朝陽科技大學 === 企業管理系 === 105 === Smartphone are becoming more and more common, becoming indispensable to modern people, and smartphone prices are getting lower , the threshold of the production of smartphone is getting smaller , too many manufacturers to participate in the smartphone market, the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68r7d9 |