Establishment of Enterprise Marketing Audit Criteria: Application of Multiple criteria decision-making
碩士 === 朝陽科技大學 === 企業管理系 === 105 === The purpose of this study is to evaluate and develop a model of marketing audit (MA) implementation criteria. This study appears to be one of the first papers to focus on the use and contribution of analytic hierarchy process (AHP) on the marketing audit implement...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2af37a |