Exploring the Customer Value Hierarchy of Breakfast Store：An Application of Means-End Chain and Kano’s Model
碩士 === 朝陽科技大學 === 企業管理系 === 105 === Breakfast is one of the most important meals of the day. The breakfast shops in Taiwan have the highest number in the restaurant industry. However, in this highly competitive environment, the breakfast shops need their own characteristics to have their own guest s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47kh28 |