The Effects of Customer Communication Style and Salespeople’s Influence Tactics on Influence Effectiveness: Empirical Evidence from Viet Nam

碩士 === 朝陽科技大學 === 企業管理系 === 105 === The purpose of this study is to examine the effects of customers’ communication styles and salespeople’s influence tactics on the influence effectiveness. An survey research with questionnaire survey was conducted to collect data in Vietnam to test the proposed re...

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Bibliographic Details
Main Authors: NGUYEN, PHUONG-QUY, 阮鳳貴
Other Authors: WU, WEN-KUEI
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/y9em9d