The Influence of Festivities Experience Providers and Experiential Marketing on Behavior Intention in Saviki Xenopus Festival
碩士 === 朝陽科技大學 === 休閒事業管理系 === 105 === Tourism marketing strategies were commonly used in festive activities not only because it can promoted the local culture but also rapid the development of the industry to enhance visibility. The purpose of this study was to investigate the influence of festiviti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p2dxtn |