A Study on Nutraceuticals Purchase Message Source and Purchase Behavior

碩士 === 朝陽科技大學 === 企業管理系高階產業經營碩士在職專班 === 106 === The purpose of this study is to understand how consumers perceive the relationship between the various product sources and the consumer's Purchasing channel. In this study, a total of 250 questionnaires were sent out by convenient sampling method....

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Bibliographic Details
Main Authors: Hou, Ming-Ta, 侯明達
Other Authors: Chang,Tieh-Chun
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/5gr9cf