The Relationship among Sales Promotion, Purchase Intension and Impulse Buying Behavior of the TV Shopping Supplier – A Case of A Company.
碩士 === 大葉大學 === 工業工程與管理學系 === 105 === In recent years, more and more people have the habits about time management, and they often purchase the products they need from TV shopping channel. Therefore, the value of TV shopping industry is increasing. The main purpose of this study is to know the relati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gsf42q |