A Study on the Relationships among Brand Story, Brand Personality and Customer Satisfaction - An Example of Chun Shui Tang
碩士 === 大葉大學 === 企業管理學系碩士班 === 105 === Branding is at the core of the marketing strategies of most firms. Furthermore, the reason that a brand needs to be complemented by a story is that stories allow information to be introduced to the mind of the consumer. Stories transmit brand information, shorte...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6h8s2z |