Effects of Activities Brand Awareness and Brand Identification on Participants' Purchase Intention in Charity Sport Events
碩士 === 大葉大學 === 運動健康管理學系 === 105 === There are 7.4 million people exercising regularly due to the rising awareness of health in recent years. Enterprises sense the business opportunity and become to sponsor sports events or even hold events for money. Therefore, sport becomes a popular rising in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c5z4kn |