The Effect of Brand Image on Purchase Intention－Case Study of I-MEI Food Company
碩士 === 大葉大學 === 運動健康管理學系 === 105 === Only I-MEI survived the food safety crisis which affected the majority of the food factories in Taiwan. It is safe to say that I-MEI is the most popular food brand in Taiwan in recent years; however, there are a limited number of academic documents about I-MEI in...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/bh8f9u |