Life Style and Purchasing Decision of Consumers for Japanese Tourism Literature

碩士 === 大葉大學 === 觀光餐旅碩士在職學位學程 === 106 === This study aims to investigate the current situation of the lifestyle and purchasing decision-making of consumers who purchased Japanese literary tourism books and further, to analyze their consuming behavior between lifestyle and decision-making. We used the...

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Bibliographic Details
Main Authors: ZHENG, WEI-XUAN, 鄭瑋萱
Other Authors: KO, CHIEH-HENG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/674362