A Study on the Relationships among Experiential Marketing, Experience Providers, and Experience Benefits on the OTOP Industries
碩士 === 逢甲大學 === 公共政策研究所 === 105 === Local charm industry from the traditional manufacturing, service economy to experience of the economy in gradually in order to give the unforgettable memories to customers. The major purposes of this study were to investigate the local charm industry in the expe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05105318586780571524 |