Exploring Consumer Click Behavior toward Native Advertising on Social Networking Sites
碩士 === 逢甲大學 === 企業管理學系 === 105 === Native advertising (here after, Nad) become an important advertising strategy for the advertisers and have emerged as a powerful tool for publishers to evolve their advertising in the digital media especially the total spending on native advertising is especially d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18395559485040863723 |