The Study of Sport Brand’s Marketing Strategy: A Case Study of SKECHERS
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === Exercise has been proved substantial benefits for promoting health and reducing mortality. Hence, the participation rate in sport and leisure activities is also increasing. This leads to the sport-related industries flourish in Taiwan. Among these, the most dir...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18271995479203823894 |