The Study of Marketing of Automobile Products-Take the Engine Oil as an Example

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === In this study, a comprehensive and detailed analysis on the engine oil of automobile is presented to introduce the industry of motor vehicle parts and accessories (MVPA) in Taiwan. Additionally, the obstacles and key success factors (KSFs) of the development an...

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Bibliographic Details
Main Authors: LEE, CHENG-CHUAN, 李正權
Other Authors: SHIAU, YAU-REN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/k468f5