Cross-selling Impacts on the Sale Performance of Insurance Business
碩士 === 逢甲大學 === 金融碩士在職專班 === 105 === This thesis studies how the cross-selling practice affects the life insurance marketing under a financial holding company. The target achievement rates of life insurance business, new credit card issued, casualty insurance business, and new security account o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53t4c4 |